Without delving into the melting pot of poor puns, and
certainly avoiding the buttered up facts from the media kit, it’s safe to say
that Friday’s Toronto Grilled Cheese Festival was a catastrophic flop. As over
2,250 hangry attendees lined up both inside and outside of Roy
Thompson Hall, the biggest bite of the night came out of the egos of organizer Joylister.
Massive mainstream and social media backlash has
descended upon the two young co-creators of the company, Melissa Chien and
Seungchan Lee, since Friday’s debacle. After experiencing similar fallout from
their oversold Poutine Fest last year, there was little foresight that went
into the planning of their latest attempt. For the $40 ticket price, patrons
were promised all-you-can-eat grilled cheese, gourmet soup, and three 4 oz.
craft beer samples – perhaps the price would have been palatable if the promise
was delivered.
Read my FULL ARTICLE HERE
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